Well, ds7 started 2nd grade on Monday - and my reluctant reader (he can read very well, just chose not to read anything for most of the summer) - informed me that he was already on the 12th chapter of his book (he had taken in a pile of books I just bought). I asked him when he had time to read it - and he said that he read after he had finished his work and the others were still working. He also came home, picked up a book that had been laying around all summer, and read all through snack time at my daycare. I think going back to school has turned on his "oh, it IS fun to read" switch smile
I discovered a new source of cheap books - our local "Once Upon a Child" has tons of chapter books of all kinds for about $1 each !