It's a funny thing about name recognition. A lot of people don't recognize my alma mater, nor my DH's, despite the fact that both are very selective (albeit small) colleges (DH's is in the US News top 20; mine just out). However, if they HAVE heard of the schools, then that name recognition may well open doors. However, like I say, the name "zing" is nothing like an Ivy or even a good state U. Oh well. I think all this is vastly overestimated anyway, for most people.