Originally Posted by Andrew Simmons
College should be “sold” to all students as an opportunity to experience an intellectual awakening.

I can't agree with this at all. First of all, the reasons for going to college reflect the values of the students making the decision to attend, and can be as varied as they are. Secondly, this selling point is rather vague. Perhaps most importantly, I expect focusing on this aspect of college would lead to disappointment for a majority of students. At least we have statistics on the financial aspect of college attendance. This intangible benefit can't even be quantified. Honestly it strikes me as being a little bit religious/cultish, as if attending college constitutes some form of pilgrimage.