10-15K looks a lot less than affordable, though, when your household income is only 45-75K.
I agree that parents who have been writing checks for private schooling probably won't find that particularly shocking, no.
But it
can come as a pretty significant shock to learn that someone ELSE thinks that you can afford to write a check for 20K annually when your income is 90K and you, personally, estimate that your "discretionary" income is more like 16K annually.
Useful link:
http://projectonstudentdebt.org/index.phpThis contains reasonably up-to-date info. One problem is that colleges have a vested interest in pledging to offer to meet "100% of need" but the catch is how they determine "need."
Students/families often
do have to beg or borrow in order to make up the difference between what they can ACTUALLY pay, and what the college says that they can.