That which gets measured (and rewarded) gets done. If employers want soft skills, they need to screen for them and reward them at all levels of employment. The problem is it takes more than the modicum of resources that most firms choose to allocate to HR decisions.

We can easily trace this back to universities and prior schools not valuing these skills at least in part because they aren't easily measurable for testing purposes. Universities are becoming undergraduate (and graduate) degree sausage factories. Everyone and his dog is expected to have a master's at a minimum, no matter how inane the field or unqualified the candidate. I can appreciate why companies like Google entertain multi-step hiring processes. It's a caveat emptor world.

That quickly morphed into vitriol. Let me just wipe the sneer off my face.


What is to give light must endure burning.