I would not get too focused on Google. I predict the technology will be moving at this continual fast speed and by the time our children are the age of the average Google employee, that little empty box on the screen for the search engine is going to seem so rudimentary (check out Bing for awesome pix and info. each day, just as an example). I have always observed the dynamics in a large metropolitan area and traced the feeder schools (public, parochial, private and now there are charter, cyber, etc.) and the tracks people take to their various universities and careers and I think that IQ holds up as a measure scientifically meaning that you can see the pattern genetically and trace it consistently from early childhood through adulthood. Remember, the gifted people are the Jobs, Dell and Gates of the world. The Google article might be talking about their employees. Think of a pyramid, when they say that it is lonely at the top that is because there are few people there. In terms of wealth, they speak of the top 1%. You know the name Warren Buffet but we probably cannot think of the name of his top Chief Financial Officer. Every time a professor says they are teaching to the top 5%, they literally mean that they are not teaching to the level of 95% of the class (think of the tuition those students may be paying). Nobody I know thinks that every person who works at Google is at the highest level, because they would leave and start their own company. You can see the pattern. That is why Jobs and Gates had to have separate companies. Hope that helps.