My DD7 is far more obsessed with pink than any of her peers, because sure, several of her teammates were wearing pink on the soccer team, but none were covered head to toe with it, and none of the others wore it every single practice. Practice started while I was still on my commute, but I never had any problem spotting the right group, because all I had to do was look for the bright pink streak that was my own daughter.
And honestly, I think her parents are to blame. She was slow to grow hair, and didn't look the part until she was nearly three, so to announce her gender we covered her in pink (and still got the random "Awww, he's adorable" comments anyway). If everything you own and is important to you is pink, wouldn't that naturally become your favorite color, through association?
And isn't that how such biases are formed in the first place? Through association? My favorite color is a sea foam shade of green, because I love the ocean. What about yours?
And ultimately it doesn't matter one way or another... it's just a color.