It's very interesting. I'm on the fence about the idea. Without knocking it down, I really don't know if it's better to tempt children to work with simple circuits or other STEM basics as part of a home decorating exercise or anything else traditionally seen as feminine, even if it works for some, or to encourage girls more in general to give full reign to their enjoyment of non-"girly" toys. I think the main problem here is gender programming at early ages, and this toy actually seems to reinforce that instead of attacking it head-on. I also doubt that this sort of introduction to STEM topics is the best way to do it from a purely pedagogical perspective.
