We don't punish, or reward. I'm with Dude, it's more about mutual respect. DD knows the family rules and abides by them, as do we all. We don't ignore her, or roll our eyes at her, or talk back, and she doesn't do it to us. If she ever is grouchy, it's because she's tired or stressed or upset about something, so she gets a good cuddle and a chat.
When she was 2, we could distract her from a tantrum by saying "Hey, do you want to know something interesting?" and she'd immediately snap out of it with an expectant look on her face. DH and I would then have to come up with some fascinating scientific or historical factoid, and she'd love it!
I would never ban DH from tv, or take his iPhone off him, or send him to his room - or smack him! - nor make him a sticker chart smile so I wouldn't do that to DD either.
Maybe Google unconditional parenting, it's quite interesting