Originally Posted by deacongirl
I would argue strongly that much of this is based on how girls are still socialized today. Marketers wield a lot of power and influence and girls are encouraged from a very young age to be consumers concerned with outward appearance and shopping at the local mall.
Companies want to sell to as many people as possible, male or female. If they market different products in different ways to males and females, it's because on average males and females want different things.