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From discussion elsewhere I get the impression that the Hardings are adamant their kids are not gifted, and indicate in their book that their kids are getting credits/passing, not top of their class

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They mention Faulkner University and Huntingdon College (both in Alabama). Take a look at the College Board website to see the 25%-75% percentile SAT scores for those schools.

I fail to understand what exactly the Hardings think they are doing for their children then?

Middling grades at a middling college... so, they'll be 18 looking for jobs with a mediocre degree instead of 22 or older? How is that a good thing?

~amy