Oh, your people are talking about rigor too. Ours never define what rigor is, but they say it a lot. The meetings for parents about the new math curriculum basically boiled down to the presenters saying "rigor rigor rigor" until the word lost all meaning. It got funny, but also weird and unconvincing.
Hopefully they will tell the kids all about rigor too so that they become properly socialized to the use of oversaturated buzzwords. You can't start too early.
That way when they get into the corporate meetings the overuse of buzzwords will bring them back to the happy, carefree days of their childhood.
