I�ve had the same problem since I was a child and with my DD since she was 2. Melatonin and good routines and soft music and no computer for two hours before bedtime and reading and laying down with her and many many other strategies for me and DD all help for a couple of days or weeks, but nothing sticks for the long term, which is why I am investigating sleep disorders. I am currently being treated for a circadian rhythm sleep disorder--my brain wants to be awake from about 2 in the afternoon until about 4 am. I am being treated by a neurologist who specialized in sleep disorders.
I suspect my daughter�s brain works similarly, based on her sleep behavior and how I remember my sleep behavior as a child. Not to mention, many many people in my very large family have similar complaints.
I am homeschooling this year, which helps us keep our sleep schedule more flexible, but it�s still difficult. I just bought a light therapy device which we are going to attempt to use to change our body clocks, which I have read have been very successful. You can buy them online at Amazon. Good luck.