Thanks to those you have responded so far. Here's the thing: I'd almost call DS a "gifted, but reluctant reader." Ann Gadzikowski discusses this a bit in one of her books, but I haven't found a strategy to really get us going just yet! I am hoping to "save" him from being reluctant, though - he wasn't always this way (and with the right books, he DOES love books). I think he actually decodes better than DD, now 8, did at this age (but she has caught the reading bug and is quite advanced at this point).
He actually DOES like Diary of a Wimpy Kid and Stink Moody books, but prefers to LISTEN - not read himself. I have to admit - my goal with my DC is to get them to LOVE reading and WHAT they read is less important to me than THAT they DO read (I'd certainly prefer high-quality literature, but I'd like them to first and foremost, love to read).
DS does like some nonfiction, but again - he's very utilitarian, IMO. He quickly reads something and moves onto something else.
DH, BTW, is rather mathy and is very bright (a technology whiz). Other than some rather quirky books he likes - he's not a huge reader, either. I do think DS takes after DH a bit.
I still appreciate any ideas to get DS into some more books! TIA!