I think the article

http://www.nytimes.com/2011/10/08/business/how-steve-jobs-infused-passion-into-a-commodity.html
How Steve Jobs Infused Passion Into a Commodity
By JAMES B. STEWART
New York Times
October 7, 2011

is good. Reading about Jobs makes we wonder to what extent design can be taught, and how.



"To see what is in front of one's nose needs a constant struggle." - George Orwell