The goal is sounds like figuring out how to make reading fun. The books that I have seen move several kids from reading-because-they-have-to and reading-because-they-cannot-put-the-book-down are Captain Underpants. Heck the first night one came into the house, dinner was late because I couldn't put it down. They are very clever and different than most anything else available. If you haven't tried them, they are worth a shot.

The books that really caught DS's attention, the ones, he couldn't put down as an early reader were the Bunnicula series about a vampire rabbit that sucks the juice out of all the vegetables in the house.