That is my sentiment exactly, Cookie. Why incentivize something that is innately and intrinsically its OWN reward-- it doesn't make sense.

I mean, I'm all for people who don't enjoy it to personalize their own goals for learning the habit-- much the way one might say "I'm treating myself to _____" when I reach my goal of going to the gym 100 days in a row, or something.

That's great. But making it a competition really doesn't help most of the people who NEED the incentive.

Schrödinger's cat walks into a bar. And doesn't.