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    Joined: Sep 2008
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    jojo Offline OP
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    OK... I know many may think I'm a cranky pants but...

    In my state, the govt. sponsors a reading challenge over the holidays. I love it because it really keeps the reading bug alive and well fed over summer. Plus, it keeps the kids in the routine of going to the library every week (and I get to relax in the air-conditioning which is a big thing for me! Currently 36C in Perth today). Anyway, there's another component to the challenge. Kids can submit book reviews to the challenge team and if selected they get their review published online. Miss 7 wrote a fabulous book review and they published it!!!! I thought it was an excellent summer holiday activity. She had to map out her ideas, handwrite it and then type out the story and email it to the organisers, etc. And for her efforts, she won a McDonald's cheeseburger!!!!!!!!!!!!!!!!!

    I was outraged. On the one hand, our govt is trying desperately to fight child obesity, and on the other hand it's giving out free cheeseburgers!!!!!!!!!!!!! Thankfully, my kids would rather eat mouse poo. But now the local radio station has invited me to debate the "reward" on air on MOnday morning. I know they're going to try and make me out to be an absolute cranky pants (which I sometimes am!) Anyone else got any good ideas as to why offering free McDonald's burgers is a lousy reward for a summer reading program?

    Cranky and slightly hormonal... jojo

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    BKD Offline
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    Embrace your crankiness I say! I give plenty of lectures to my boys - once so effective that they ended up dancing around the living room chanting "bad McDonalds". Didn't last, sadly - DH isn't quite as adamant as I am. They don't really like the food, but the toys get them.

    Health, health and health, by way of reasons. I'd be outraged too. And companies that already market aggressively to children really don't need additional help from the government. Do you know why the state govt. is giving them the promotional opportunity? Has Maccas made a significant financial contribution to something?

    It's such a cheapo thing to offer too isn't it. There are probably all sorts of more interesting/creative offerings they could have come up with without breaking the bank.

    Sorry, not up to much by way of considered response (still in post-tantrum trauma) but best of luck!

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    Originally Posted by master of none
    I don't know where the line is, but it's almost like the "religion" of consumerism is pushed on my kids at a time when I'm trying to teach them the opposite.

    'Free Market' is the cultural force that binds the western world together. It is considered in exactly the same way as a religion, as we see when bail-outs are called for and we can't even question that the Market isn't some kind of benevloent diety that will protect us all (Thanks Stephen Cobert!) I wish I could call for some radicle new vision of a workable economy/social base, but I don't have one. So call me a 'Regulated Market' girl.

    So I say that we've seen that unfettered greed isn't good for the economy, let's not let it run wild with the children. To me, one of the worst of all is the 'R' rated movies when the internal memos were shown that the Marketer were aiming them at the 13-16 year old crowd.

    I would love Adam Smith and Ayn Rand to be right, but life experience just hasn't shown it.

    I did hear that social Darwinism supported the old 'Robber Barons' in that powerful men were expected to be 'immoral' as part of their strength. Perhaps we can keep the baby and throw out that bathwater, yes? Nowadays when we look back at our ancestors, we figure that the Gatherers contributed a larger % of the calories than the Hunters anyway. I remember in college that Norman Mailer was visiting our 'Women and Religion' class, and talking about how men have to be 'animals' because of their ancient roles as hunters. I remember saying- maybe that's true, but maybe that never happened like that, and maybe men are individuals who are free to act a variety of ways? NM had this wonderful blank quiet expression of a Hard Drive reseting itself. No Smoke though.

    I don't think that this is OT - as long as 'survival of the most capitalistically fit' is the main cultural reference, then other parents are going to want our kids to get the education they need, eh? We want to be a society that allows everyone their own religious privacy, but I do think we need some kind of cultural touchstone that gives a context to our child-raising. Pop psychology has volunteered, but what is really winning the race is Consumerism. I'd love to hear some alternative suggestions.

    Love and More Love,
    Grinity


    Coaching available, at SchoolSuccessSolutions.com
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    I take the stance that 1 occasional cheeseburger is not going to wreck an otherwise healthy diet, nor put on excess pounds. And the kids like getting a treat at a place where so many other kids eat regularly.

    But in support of your stance you will need to show why a cheeseburger is not the best reward.
    Here are some arguments, pro & con.

    Pro
    • The kids want them.
    • The kids want them.
    • The kids want them.
    • The kids want them.
    • Hard to argue with the fact that the kids want them, so it is a good motivater.


    Con:
    • Best not to reward a child with something you don't want them to desire.
    • Not an appropriate reward for the kids who are self-motivated (a book might be better).


    I might think of more, but like I said I'm not really excited one way or another over these kinds of things.

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    I don't have a problem with a cheeseburger here or there if *I* buy them for my kids. What bothers me is schools allowing junk food places--including soft drink companies, candy companies, and fast food restaurants--to advertise in the schools this way. Its bad enough that kids get it everywhere else. Now "corporate sponsors" are right there at school?

    Ugh!

    They can give $$$ and brag about it on TV or wherever, but I don't want name brands popping up where kids learn. It's just sick and wrong.


    Kriston
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    I don't have a problem with commercial sponsors. Our school hands out the Barnes & Nobles summer reading program forms at the end of the school year. My dd reads a bunch of books and is rewarded with a free book. The kids are rewarded for doing something we want them to do and Barnes & Nobles gets the parents through the door, publicity, and whatever else they get out of it. It's a win, win, win situation.

    But I completely disagree with using junk food as a reward. As a society we're overweight, under-exercised and have unhealthy attitudes towards food. I think the program could have picked a much better sponsor. I like OHGrandmas suggestion of a book.

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    Jojo,

    I agree completely with your point of view, and think it's fabulous that you have the opportunity to present your opinion. May I suggest that you run a quick online search for references? For example, I googled "food reward children" and came up with a bunch of hits, including this one from Michigan State University, which seems fairly succinct and on-topic http://www.tn.fcs.msue.msu.edu/foodrewards.pdf

    I'm not sure whether you disagree with food as a reward completely (if you can call what McD's serves "food") or whether it's the fact that it's food that's so unhealthy. In my opinion, it's both that are bad.

    Good luck! Wish I could hear you on the radio!

    ~S from MD

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    I agree with others here that a better reward could be found (books, or swim park passes, e.g.). But i'm piping in for those of us whose kids have food allergies. My son has a dairy allergy, and he couldn't have a cheeseburger or ice cream. It's a rather exclusionary prize from my standpoint. frown

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    OK, I'll play the 'pro' role. Come up with arguements against me that jojo can use on Monday.

    ->We're trying to get children who aren't interested in reading, to read more. A book is not an incentive to children not interested in books.

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    I'm so glad you're doing this. It's an issue I'm very passionate about! I wouldn't even say it's completely off-topic. I think it ties into the overexcitabilities issue. Also it ties into gifted females and the "perfect girl" syndrome associated with eating disorders such as anorexia and bulimia.

    http://www.sengifted.org/articles_social/Lind_OverexcitabilityAndTheGifted.shtml

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    Those with Sensual OE have a far more expansive experience from their sensual input than the average person. They have an increased and early appreciation of aesthetic pleasures such as music, language, and art, and derive endless delight from tastes, smells, textures, sounds, and sights. But because of this increased sensitivity, they may also feel over stimulated or uncomfortable with sensory input. When emotionally tense, some individuals high in Sensual OE may overeat, go on buying sprees, or seek the physical sensation of being the center of attraction (Dabrowski & Piechowski, 1977; Piechowski, 1979, 1991).

    Here are some links that may help.

    http://www.auburn.edu/academic/education/reading_genie/rewards.html
    Quote
    Do Rewards for Reading Really Work?
    By Kristina Sauerwein, LA Times
    In a 1997 article published in the journal Reading Research and Instruction, McQuillan reviewed 10 academic studies on incentive programs and found that they had no effect on the habits, achievements or motivation of students.
    What works, he and others say, is a �chicken or the egg� dynamic. The best way to reward children for reading is to give them more books and time to read them.
    In a forthcoming study of low-achieving students at Anaheim High School, McQuillan found that teenagers embrace reading when they see adults reading for pleasure, and when they have access to books and at least 10 minutes a day of silent reading, with no tests.
    The effect was so powerful that Anaheim High students lined up before class last winter after English teacher Sue Snyder bought 120 new books for her classroom. Her class was included in the study and, for three weeks before her shopping spree, she asked students what authors and subjects they would like.

    http://commercialfreechildhood.org/pressreleases/pizzahutbookit.htm
    Quote
    In the midst of rising concerns about childhood obesity and school commercialism, the Campaign for a Commercial-Free Childhood is urging parents and educators to end their school�s involvement with Pizza Hut BOOK IT! programs. The advocacy coalition wants Book It out of schools because it promotes bad eating habits, uses schools to market a corporate product directly to students, and is educationally counterproductive by undermining their interest in reading.
    Any one of these issues is a serious concern,� said CCFC�s co-founder Susan Linn. �Taken all together, it�s clear that Pizza Hut�s BOOK IT! has no place in schools.�

    Reaching 22 million school children in 900,000 classrooms each year, BOOK IT! is one of corporate America�s most insidious school-based brand promotions. The annual BOOK IT! Beginners program � which allows Pizza Hut to target preschools � begins next week

    �BOOK IT! epitomizes everything that�s wrong with corporate-sponsored programs in school,� said Dr. Linn, author of Consuming Kids. �In the name of education, it promotes junk food consumption to a captive audience of children; turns teachers into Pizza Hut promoters; and undermines parents by positioning family visits to Pizza Hut as an integral component of raising literate children.�


    http://www.childrensdayton.org/Health_Topics/Parenting_News/Raising_Healthy_Children_Part_2.html
    Quote
    Overeating by kids is the single greatest threat to their health�This is not an easy problem for parents to solve. Childhood obesity is related to lack of exercise, poor understanding of nutrition, grossly inappropriate portion sizes at restaurants and many cultural and economic factors. However, the single most important cause of obesity is emotional eating. Kids eat not only when they are hungry, but also to deal with feelings of anger, boredom, happiness, depression and a myriad of other emotions. We can�t solve the problem of overweight kids until we can effectively teach kids to avoid emotional eating...Parents of overweight children don�t understand the seriousness of this problem. They need to take aggressive actions now to avoid chronic health problems later in life. Data on the effectiveness of treatments for obese adults is depressing. Despite years of research, there is no treatment program with a long-term history of effectively treating adult obesity. This puts a tremendous responsibility on parents to teach their young children how to avoid the greatest threat to their health, dealing with emotional eating.

    I wrote an op-ed piece for our paper about schools using food as a reward. It hasn't been printed yet but maybe this can help you with the tone. I tried to avoid coming off as cranky mom or the food police.

    Quote
    Reading the Fayette County Public Schools� 2008 District Wellness Check-Up, I was excited to see it included the goal of developing a nutrition policy that addresses not using food as a reward. Then I realized this same goal was in last year�s Wellness Check-Up and I�ve seen little progress since then. From my daughter�s short time at school, there have been numerous examples of food used as a reward. These include M&Ms and Sweet Tarts worksheets, pizza parties, popsicle parties, ice cream parties, and Tootsie Pops for PTA fundraising.

    The FCPS Wellness Plan includes disadvantages of using food as a reward. This practice contradicts healthy eating messages and teaches that the reward food is more valuable than other foods. These rewards will often replace the healthy foods children need to grow, play and do well in school. It can lead to problems in eating habits, oral health and nutrition. It teaches children to eat when they�re not hungry with some developing the habit of rewarding and comforting themselves with food.

    It is estimated that overeating is caused by emotional eating 75% of the time. Many of us have found ourselves eating for reasons other than real hunger. Once emotional eating becomes habitual, we overeat without understanding why. This can lead to more serious disorders such as anorexia and bulimia.

    Despite these risks, my impression is that district leadership doesn�t think the time is right for making policies that address using food a reward. I hope I�m wrong because we can�t afford to wait any longer. The grim data on effective long term treatment of obesity means prevention is the best medicine. We have a responsibility to teach young children how to avoid the greatest threat to their health, emotional eating.
    School leadership can help by implementing policies that state food will not be used as a reward. There�s no denying that teachers have a difficult challenge in ensuring classroom order and motivating students. Many teachers view using food rewards as an effective tool, as do many parents. Unfortunately, it is a tool with the serious unintended lesson that approval and acceptance comes in the form of food. This powerful food association leaves many adults struggling to break the cycle of eating to subconsciously recapture feelings of happiness. Fortunately there are many ideas for non-food rewards including words of praise, positive recognition, privileges, and prizes. Constructive classroom rewards such as extra time for playing and reading can be great ways to motivate positive behavior.
    I hope more parents will quickly come to understand the problems created when food is used as a reward and school leaders will develop nutrition policies that address this issue. How often do our children hear the subtle message that food equals approval before it becomes a message that�s hard to escape later in life?

    Thanks for speaking up about this issue and good luck. Feel free to PM me if you'd like.


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