American rulers have both, but tapes do not. We use rulers in school, and there continues to be teaching of both, though the metric system is rarely used in day to day life. Tapes are used by folks such as surveyors and they do not use metric in the US.
I realize that some folks, such as mechanical engineers, may use metric, but most people do not. There was a huge push to use metric in the mid-1970s. I recall in 4th grade that we had an entire workbook on the metric system. We were told that everyone in the US would use metric by 1977. It was the Feds that were pushing it, but someone didn't stop to think that this would require changing every speed limit and mile marker sign, not to mention every property survey.