I will strongly encourage college -- and will do what I can to make it possible -- but I won't mandate it for our children.
Over the last 20+ years, I've worked with an incredible assortment of successful small business people. College degrees were few & far between. While necessary (if not required) in some fields, the sheepskins are neither a guarantee nor prerequisite of success.
Following on Austin's comment, some of the best developers & programmers we've ever hired had little -- if any -- college education.