I wondered, too. It looks very much like a one-person startup, all run by this M Paiva about whom I couldn't out much except that he's written and self-published a book with no reviews that I could find. It may all be great, of course, but I'd definitely want a lot more information before handing over any money. Also, YMMV but I was very put off by the "we are secular but... Judaeo-Christian philosophy... we are BLESSED"!

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