Thanks for posting about it. Searching around turned up this interesting bit:
http://www.sciencedaily.com/releases/2008/04/080408160619.htm

Quote
14-year-old CEO Makes Chemistry A Game With 'Elementeo'
Like other popular trading card games, Elementeo casts two players against each other in card-based fantasy combat. But unlike "Pokemon" or "Magic: the Gathering," Samar says that Elementeo educates just as much as it entertains.