During my last year in NYC, I used to walk the dogs with a group, including a father (princeton grad), whose daughter has a unattractive SAT score.  She did the prep and significantly improved her math score.  Also, don't know if it was prep or what, but a daughter of a friend, who also just graduated from DD's school, had a bad SAT and retook and had a significant change.  Got into Stanford early.  So not first hand experience.  I know the first had prep involved.  But both had significant changes in SAT scores.