All good points, aquinas.
Can these students really not understand that certain plug-and-play practices apply equally, whether you're running a golf course, a water park, a hotel, or art gallery?
I suspect it's combination of employers not wanting to train anyone + colleges seeing a revenue stream + students being forced to go to college so they can get a job that used to require little beyond a high school diploma. And BTW, I see "everyone should go to college" as a factor in the creation of lazy rivers and entertainment complexes.
My own alma mater is now offering more than twenty majors in [insert small group] Studies. This is the opposite of overly narrow workforce training BA majors in that students can major in what I call "Me Studies." I know that sounds harsh, but seriously...the point of college is supposed to be to stretch yourself and learn about stuff that makes you uncomfortable in one way or another (it's different, it's hard, it's....).