knute974, head over to College Confidential - there is an entire section with threads on NMF. The NM folks give out the $2500 scholarships, but some colleges choose to offer full tuition or more to NMFs. Elites won't offer that deal, because they have plenty of NMF applicants, and reject lots of them.
Colleges change their merit scholarships sometimes, so you need to check next fall to make sure they still offer the scholarship when your DD applies. This list is a good starting point for NMFs:
http://nmfscholarships.yolasite.com/