Audio books that you both listen to and do other things while you listen? Like riding in the car, folding laundry, playing with Lego and you can talk about it together. Or reading aloud to him and leaving off at a exciting point then leave the book by his bed. My younger son at that age couldn't stand it and would find the book.
Bedtime is this time but if you read it is another 30 minutes later.
Magazines, books, newspapers strewn across the house.
Finally, help him find non fiction topics of choice in addition to fiction.
