Driving admissions and name recognition, however, is a far cry from driving success at the primary mission of an academic institution.
The study cited by Forbes indicated that the temporary spike in alumni donations is: a) just that, temporary at best, and b) diverted TO the athletic department immediately in any event, probably driving (in terms of the big picture) opportunity cost trade-offs like NOT investing in research centers in order to fully fund new sports facilities.
It's admittedly quite a complex thing, and I should also add that I have
not read that research (referenced by the writer of the Forbes piece).
I know plenty about Gonzaga, fwiw. But this may be a regional thing.
