I've been the "survey queen" (meaning that I get the job of inputting the survey the school wants to do into something like SurveyMonkey) for two schools now, and it is *very* difficult to get the school personnel to understand that they need to:
(1) ask questions that they don't already know the answers to
(2) ask only *one* question per item
(3) ask questions in such a way that allows for specific negative feedback
Getting them to understand that we already knew the good points of the school and that the purpose of the survey was to uncover what needed changing was like pulling teeth.