http://www.nytimes.com/2013/09/29/magazine/freebies-for-the-rich.html
Freebies for the Rich
By CATHERINE RAMPELL
New York Times
September 24, 2013

Quote
Over the years, many state-university systems — and even states themselves — have shifted more of their financial aid away from students who need it toward those whose résumés merit it. The share of state aid that’s not based on need has nearly tripled in the last two decades, to 29 percent per full-time student in 2010-11. The stated rationale, of course, is that merit scholarships motivate high-school achievement and keep talented students in state. The consequence, however, is that more aid is helping kids who need it less. Merit metrics like SAT scores tend to closely correlate with family income; about 1 in 5 students from households with income over $250,000 receives merit aid from his or her school. For families making less than $30,000, it’s 1 in 10.

Schools don’t seem to mind. After years of state-funding cuts, many recognize that wealthy students can bring in more money even after getting a discount. Raising the tuition and then offering a 25 percent scholarship to four wealthier kids who might otherwise have gone to private school generates more revenue than giving a free ride to one who truly needs it. Incidentally, enticing these students also helps boost a school’s rankings. “The U.S. News rankings are based largely on the student inputs,” said Donald Heller, dean of Michigan State University’s College of Education. “The public universities in general, and the land grants in particular, are moving away from their historical mission to serve a broad swath of families across the state.”

Many of the NYT commenters object to this article, I'm glad to see. An important reason that "merit metrics like SAT scores tend to closely correlate with family income" is that smart people tend to earn more money and have smart kids. There is a place for aid that depends on merit, need, and a mix of the two.