My son loved "Between the Lions" on PBS, a humorous show that includes a lot of phonics principles. Check your local PS listing to see if it airs where you live, and if it doesn't, check your library to see if they have the DVDs. Playing "word families" games with magnetic refrigerator letters (changing initial, final, and middle letters to make new words) was also a big hit that did not seem like "phonics instruction" to him.