Wonder if it has anything to do with the fact that nearly every major cognitive instrument has been first-authored by a man. (Although some would say that Nadeen Kaufman had as much or more to do with the KABC and KTEA family of assessments as her husband did. And, of course, there is the venerable McCarthy Scales--Nadeen Kaufman was in on that one, too.)

...pronounced like the long vowel and first letter of the alphabet...