I totally agree with you all.

When my DD won the academic award, I made sure the school and the distrcict know. She got award from the district and the school but only a few people actually acknowledged it.

Actually it was a good thing. It makes parents who care about education closer to you and shun the other parents away. That's the way we like it anyway. I think we are all very proud of our kids. It's a thin line between keeping everyone informed and bragging. The tolerance for sports is high but anything you talk about academic success will sound like bragging.

You need to pick your audience unfortunately. The best way probably is to invite your friends over and the house is filled with your DC's awards. It bound to start questions about those awards blush