Mr W loved the ABC section on Starfall from 10-14 mos. He would make me drive for hours on it. He got to where he could match the matrix sections. At about 18 months he was bored with it.
We then got him the leapfrog DVDs and he watched the letter factory a lot. The word factory did not catch his interest until about a month ago.
At 24 mos, likes the "learning to read" section now on starfall. The silent E parts make him break into hysterical laughter. The word factory leapfrog DVD he loves as well.