I don't think the list is contradictory. It approaches the problem from a variety of angles. Different kids in different situations will need different approaches. The list offers many. And something like walking away can be a form of standing up in the right context.
It is definitely possible to intervene without fighting. I did it a number of times when I was a kid, and I was never in a physical fight. You seem to have a very narrow idea of what is possible in dealing with confrontation, Austin. There's more available then merely "fight" or "do nothing."
I agree that things can escalate, but it takes two to fight. There are ways to avoid it and still stop the bullying. Sometimes it's words: "That's not cool," and sometimes it's non-violent actions: walking away silently with the child being bullied. If nothing else, this could surprise the bully because it's so unexpected.
It's good to think about what might happen. Planning ahead is smart. I wouldn't recommend that a child get between the bully and the child being bullied and talking with the bully for that very reason. It's pretty clear that the child put himself in the line of fire. But to me, letting a bully have free rein is the only wrong answer here. IMHO...
