People have posted chess sites with instructional material and which let you play chess. Children who play baseball may follow a professional team, watching games on TV (and in person on occasion) and reading about their team. There is much less media coverage of chess, but a good site to follow chess news is
http://www.chessbase.com/ . A world championship match of twelve games between the current champion, Anand (age 43), and Carlsen (age 22) is starting tomorrow in Chennai, India. I won't watch the games live (some chess fans do) but will play over the games later.