I don't know how the QuestBridge awards actually break down in terms of who they give their money to, but here's what their website says:

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Most College Match scholarship recipients come from households earning less than $60,000 annually (for a typical family of four) and have experienced long-term economic hardship.

It's interesting how they define low-income. 60K for a family of 4 isn't really low-income in the US. Among applicants to elite colleges, I'm sure it's down there--but I think median income for a family of 4 is about 50-55K.

I don't know what the "long-term economic hardship" part means, but I assume they're saying that you're not going to get this if you got laid off this year but live in a 700K house and have two new SUVs in the garage.