When my DS was 2 he was a reader, constant reader. When he discovered math, he quit reading altogether. We did several things. We played a game called left and right, where he read the left and I read the right pages.
I got a curriculum called Jacob's ladder that is designed to start kids comprehension skills early. So I would read the story to him, then ask him the questions. If we argued about the answer, he would look it up in the story, which meant he was reading. If he wanted no questions then he had to read to me.
We read street signs and menu's, watched tv with subtitles.
It took him a while to start reading independently again. He loves to read now but is VERY picky about material. He thinks Stephen Hawking is akin to God. He thought Happy Potter was dumb, but loved Percy Jackson. He discovered Jules Verne over the summer and read everything the man ever wrote. Loved Call of the Wild, hated White Fang. At the moment he is reading Physics of the Impossible and Giving Hands. The second was assigned at school.
I guess my point is that I would get reading done in any form or fashion but do so without pushing. Even if it's just street signs for a little while, success builds confidence.
