Is there a moral distinction between externally applied selection - say, forced sterilization or required selection for certain traits - and individual choices that are enabled by new tech?

From the article, it sounds like this would allow parents to make genetic choices for their own offspring. Of course, any tool can also be used in other ways; it would be an easy step to saying that government health care doesn't cover diseases that could be selected against, for instance.

Even without external incentives, though, the ability to select the genetics of the next generation would result in the loss of some diversity. There are plenty of traits where this could be a bad thing.