I second the "tummy time" idea - i couldn't hack the crying and lived to regret it. If I lived near you I'd come over and we'd get down on out bellies and look at baby on his belly and say: "I know you don't like this, and your are working really hard, but it will be worth it." In a calm, confident voice over and over and over. Lots of kids "do much better" after a struggle and cry, so look out for that possibility. Perhaps an pediatric OT who is versed in Sensory intergration could guide you? (sometimes covered by insurance) or at least read the "out of sync child has fun" for ideas.
I wouldn't look for distractions, rather I'd set a timer for 1 minute 5 times a day, and increase gradually. yes - he may hate the timer, but it is so worth it! Especially IMHO for boys.
OT - my son really liked a leap frog toy called the phonics bus.
smiles - Trinity
