Well, I got curious and assuming I found the right page it sounds like they are using their search for the norm.

Quote
Students whose scores on the SAT, ACT, or EXPLORE are in the top 25% of our entire seven-state region are invited to a very special recognition ceremony in their region to celebrate their accomplishment. Some students have further scored in the top 10%, and some are our top scorers in a particular subtest or test category.

Another good idea slain by an ugly fact. It does seem odd that the norms for that search are so different.