Yes, same here.  I think some kids (?parents) get super-focused on the competition/ numbers game, and miss the point (learning, ideally).  The AP people also push those honor designations (like National AP scholar) though I don’t get the sense colleges pay any attention (I may be wrong on this).  The kid I mentioned with the extreme number of APs, many self-studied, did not actually get into the college she wanted (though she is attending a perfectly good university).  I just don’t think her plan helped in the long run, especially,  as you note, many places don’t give much if any credit for APs anyway-  though this obviously varies (we also know a couple kids who started at Cornell as sophomores because of AP and DE).