There's been some good discussions about kids avoiding reading, or avoiding books at their level, which you might find helpful. Unfortunately, although I remember an extensive one (from last summer, I think?), I can't find it. Can anyone else remember, or track it down? Here's another one, though, that might be of interest.

http://giftedissues.davidsongifted....6228/Advanced_reader_but_won_t_move.html

With the level of avoidance of reading you're seeing, though, I would definitely want to be really sure there wasn't some kind of hidden learning issue. A high VSI wouldn't have anything to do with not wanting to read - but it could be a huge help in allowing a seven-year-old to read fluently by sight words only, without being able to decode. A combo of high VCI/ VSI/ memory makes it possible to memorize one's entire reading vocabulary as a set of individual pictures to recognize as words (ask me how I know this). It's possible to read this way - and a few kids in this board do it very well. But it's usually exhausting, painful, and to be avoided where possible.