http://en.wikipedia.org/wiki/NeologismA neologism is a word, term, or phrase that has been recently created (or "coined"), often to apply to new concepts, to synthesize pre-existing concepts, or to make older terminology sound more contemporary. Neologisms are especially useful in identifying inventions, new phenomena, or old ideas that have taken on a new cultural context. The terms e-mail or email as used now, are examples of neologisms.
Here is a cool neologism:
http://en.wikipedia.org/wiki/SnowcloneA snowclone is a type of clich� and phrasal template originally defined as "a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different jokey variants by lazy journalists and writers."[1]
An example of a snowclone is "X is the new Y", a generic form of the expression "pink is the new black". X and Y may be replaced with new words or phrases, as in "Random is the new order", a marketing phrase for the iPod shuffle. Both the generic formula and the new phrases produced from it are called "snowclones".
It emphasizes the use of a familiar (and often particular) formula and previous cultural knowledge of the reader to express information about an idea. The idea being discussed may be different in meaning from the original formula, but can be understood using the same trope as the original formulation.
