Well, this is certainly a very nice Psychology Today blog post:

"Last weekend I attended the Miss Massachusetts Pageant, after participating as a Judge the weekend before at the Miss New Jersey Pageant. The winner of the Massachusetts pageant, Amanda Narciso, had been first runner-up for the past two years and made two previous attempts at the crown. Trying five times to reach your dream certainly proves you have resiliency—an important skill for kids today as I have discussed here at Psychology Today before—but competitive activities like pageants prove something else: that you are a young person with ambition.

Some may be surprised that today’s youth need to “prove” they are ambitious, but it’s easy to say you have high aspirations and quite another to show you are taking concrete steps to pursue big dreams. In researching Playing to Win: Raising Children in a Competitive Culture I spoke with several admissions officers at Ivy League schools who explained why extracurricular activities (like pageants, sports, student government, the arts, etc.) are so important.

Ivies are looking for smart students with a great deal of ambition. But it is hard to measure ambition. Participation in activities—and awards and leadership earned through participation—are a proxy for that ambition. The specific activities are less important; what matters is that you play a sport or seriously participate in an activity such as debate or drama. Additionally, students should also engage in more than one activity, perhaps playing an instrument or be part of a Model United Nations team, volunteering or competing in dance competitions or pageants. This shows curiosity, a diversity of interests and willingness to explore and learn new things.

What elite and competitive colleges and universities are looking for are ambitious individuals who are not afraid to take risks. When freshmen get to campus they will be exposed to new activities and academic disciplines. Admissions officers want to create a campus full of ambitious kids who are willing to try swimming or journalism or glee club or anthropology for the first time. So to be admitted you can’t do just one thing; you need to show you are flexible and versatile. Of course, you are still expected to excel, in academics first and foremost, but you must be willing to try other things as well.

According to sociologist Mitchell Stevens, in his study of college admissions at an elite, private liberal arts college, “Families fashion an entire way of life organized around the production of measurable virtue in children.” Efforts to create this quantifiable virtue in children have led to the creation of a second shift for kids, which in turn has created what I call competitive kid capital, described in another Psychology Today post."

http://www.psychologytoday.com/blog/playing-win/201307/measuring-ambition-in-today-s-youth