http://www.nytimes.com/2008/09/02/s...p;partner=permalink&exprod=permalink

Dr. Near and Dr. Prum have spent a few evenings testing out Spore, one of the most eagerly anticipated video games in the history of the industry. After years of rumors, the game goes on sale Friday. Spore�s designer, Will Wright, is best known for creating a game called the Sims in 2000. That game, which let players run the lives of a virtual family, has sold 100 million copies. It is the best-selling video game franchise of all time � an impressive achievement in an $18-billion-a-year industry that is now bigger than Hollywood.