Well, of course such institutions are happy to have the word get out about this, at least unofficially. I mean, sure-- one wouldn't necessarily want to top this list in USN&WR or anything, but as long as the right people know about the option...

it's rather like, er, an alternative marketing strategy aimed squarely at a highly desirable demographic, when you get right down to it.

Think about that for a moment and let it sink in.

Schrödinger's cat walks into a bar. And doesn't.