... predictive models allowed its analysts to identify, based on the behavior of past students, precisely what tuition each individual applicant would probably be willing to pay...
... student from Danbury with, say, a 3.1 G.P.A. and a 1,200 SAT? Hardwick Day’s models might predict that if Trinity offered him a $15,000 discount, he would accept, but if it offered him a $5,000 discount, he would go to the University of Connecticut instead...
I find this chilling. A use of gathered statistics to manipulate an individual outcome. Which means that if someone at the college did NOT want a particular student to attend, they could fix the price in a manner likely to cause the student to choose to attend elsewhere... ultimately stating it was the student's decision (and ignoring the fact that they manipulated the circumstances to obtain their desired result).
