I agree-- I think that it provides a smokescreen and can be used in any way that they like, while they can still defend the position (to EITHER audience)-- with statements like "need-blind!" or "the RIGHT kinds of students," depending on who they are pitching it to.

I don't believe for one minute that ad-coms and the administrators that they answer to don't know that the SAT/ACT isn't a good measure of true aptitude for high-level thinking and potential academic success at a high level. I think that they simply don't care, and that if anything, they prefer the situation as it is.

It retains a certain sense of mystique when nobody is exactly sure WHAT it actually takes to get in, and when ad-coms can change it on the fly as desired. KWIM?
Schrödinger's cat walks into a bar. And doesn't.