I think we can all agree that we don't want our nation's finest private universities to be sustainable only in the short run.
Yes, read the context which included insight into colleges/universities making selections for sustained endowment health.
Placing books on college selection and application in school libraries, and touting these books in school newsletters is a quick and cost-effective means of ameliorating the dearth of knowledge on a widespread basis.
Definitely. I also believe that visiting schools and doing proper assemblies so that people get basic information is very helpful, because many students don't know what they don't know, and their parents are clueless.
Probably a higher cost per contact on school visits? Sustainable outreach efforts budgeted on a cost per contact may require reaching the most people with a resource which may be leveraged repeatedly.
